Second Digital Media Workshop In Conjunction with Google
On 27th August 2014 I’lam hosted a second training workshop in conjunction with Google after the success of the first workshop in June. The workshop, which was for journalists and media professionals, focused on digital media, online journalism and changes in the media. Twelve participants attended the training which took place in the Google offices in Tel Aviv.
The workshop began with the lecture on the place of radio in digital media by Avi Moshalem, a journalist and radio presenter. He spoke about developments in radio broadcasting, such as the importance of broadcasting over the Internet so as to keep listeners, as well as how technological developments have led to an increase in pressure on journalists.
The second lecture was on photojournalism and digital media and was given by Yorai Liebermann who is a photographer and journalist, and who has worked in several conflict zones. He spoke about the crisis facing photojournalism due to the evolution of new media and the rise of citizen journalism.
The third lecture was given by Audi Hirsch, a news editor, who spoke on the topic of problems associated with liberalization in the news. He talked about issues such as the need to work 24 hours a day so as to keep up to date with the news and also about using social networks as a news source.
The journalist Roy Katz was the fourth speaker and he spoke about the use of cell phones in the media. He pointed out that it only takes 15 seconds of cell phone footage to understand what is happening and that the media can benefit by using footage recorded by civilians, using the example of Rabin’s assassination which was filmed by chance by a member of the public.
The final lecture was given by Ilam Itzhaak, who is a journalist and editor, and who spoke on the importance of personal blogs to the media. He gave information on how to build and market a successful blog and also discussed how blogs can be a source of information to the media.
It is noteworthy that these workshops are the beginning of a partnership between I’lam and Google, in which more workshops on digital media will be carried out in the future.