In 2012, I’lam began publishing the Arab-language periodical Sijal that addresses media concerns. It is the first critical periodical of its kind, combining analytical and critical viewpoints on media issues of public interest. The publication's importance stems from the centrality of media in the realms of finance, society and politics. It is impossible to discuss any life subject without media, especially because media does not constitute a neutral sphere involving only social, financial and political players, but is considered a player in itself, carrying its own cultural and political weight. Its influence on the public agenda and its role in forming public opinion cannot be ignored. I’lam chose the name Sijal (‘Debate’) to emphasize that the periodical is an open platform for debates, discourse and discussions on issues addressed in the media that are not granted adequate coverage, due to restrictions derived from media culture or interests inherent to it. The periodical is an open platform for anyone interested in media, especially in the way the media interacts with the social, financial, political and cultural spheres in its direct and indirect environment. The periodical reflects I’lam’s leading position in efforts to improve the rights of Arab Palestinians in Israel, as well as efforts to positively impact the media that addresses them. I’lam also plays a central role in educating a new generation of media personnel by using meetings and panels to forge connections between experienced and novice journalists. This periodical also reflects I’lam’s intent to, by providing a unique platform for presentation of their creations as well as ideas, encourage reporters and journalists in their pursuits. This is especially vital considering the lack of opportunities to professionalize, and the limitations on the profession in Israel. “Sijal” strives to shed light on the unique obstacles facing Arab media personnel as they practice their profession.